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Dave Nichol
David Alexander "Dave" Nichol (February 9, 1940 – September 22, 2013) was an award-winning Canadian Product Marketing expert. He was born in Chatham, Ontario. He introduced several store branded lines of products in the 1970s that propelled Loblaws from a struggling chain to an industry leader. For a time, as spokesman for Loblaws, he became a recognizable Canadian business personality, largely due to his being featured in thirty second commercials, and thirty-minute infomercials during the mid-1990s. Nichol also served as President of Loblaws Supermarkets. Nichol died in Toronto on September 22, 2013 at the age of 73.〔The Globe and Mail, "(Loblaws pitchman Dave Nichol dies at age 73 in Toronto. )" September 25, 2013.〕 == Early life == Nichol's father was a railroad station agent, so the family moved around frequently. Nichol completed his undergraduate degree at the University of Western Ontario’s School of Business (1962). While at UWO his roommate was Galen Weston, from one of the richest families in Canada. Nichol completed a law degree at the University of British Columbia and a Masters in Law from Harvard.
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